Web hosting services are an important element of any website. Consider web hosting and website design similar to a car and an engine. In this case, the site hosting is the engine, whereas the website is the car.

This example clearly explains the importance of web hosting for your website and, inevitably, for your online presence. However, the question remains, what exactly is web hosting? To cut a long story short, web hosting services provide a platform that helps store the files and content you put on your website.

If your content is not stored somewhere, it is not visible to the user, which means your site is blank. It’s like renting a warehouse which stores all your inventory which you show your customers at a moment’s notice. Similarly, a web hosting service makes all your website content available to the end user.

Also Read: Website Developers – The Backbone Of Today’s Changing Digital World

However, for a layman, this still doesn’t make sense. This blog shows the importance of a hosting web service for your business website. So sit back at the edge of your seats and learn about the amazing benefits web hosting has for your business.

Benefits Of Web Hosting

  1. Optimal Site Performance

    With a professional web site hosting service by your side, your site performance gets better. This is because, on the backhand, the web hosters are constantly pumping and maintaining the necessary content on your website. This means the user quickly gets what they are looking for.

    This is good from a marketing perspective. Quickly responsive sites retain more customers because of the user experience and generate more web traffic. This not only improves the amount of revenue but also paves the way for other revenue sources, such as Paid ads and affiliate marketing.

  2. Round The Clock Support

    This is a very important aspect of business websites. Consider this scenario; you are a large multinational business launching a new product. Minutes after you launch, your website runs out of order, and no one can access it. This means a bad reputation for your brand and a loss of reputation for your customers because you are unreliable. However, with a good company web hosting service, this becomes easy. Ring them, and they will ensure that your website is up and running in no time. This is great if you don’t have a technical team or are not technically well-versed. A hosting team offers all the technical services. These take less time to get your website running and lessen the loss in terms of sales.

  3. Better security

    Security is a key issue of concern, especially in the cyber world. There is an evident rise in phishing attacks and other cyber crimes of a similar nature. Cyber crimes cause data losses and are financially detrimental to the business. A data compromise means your business is insecure, and you lose customers. At the same time, phishing attacks also aim to illicit money from website owners. There are many instances where hackers sucked out millions of dollars from websites. For example, in 1994, Citybank’s cyber security systems were hijacked by a person named Vladimir Levin $10 million dollars were stolen.

    However, website development and hosting services take great care of the security of your website. The hosting server hosting your website is the first place you need security. This is important because it is where all files related to your website are stored. Web hosting and development service providers provide security in three stages. Firstly, they protect the physical server itself; in the second stage, they have firewall protection for the servers. Last but not least, there are security measures to protect your websites from other sites on the same server.

  4. Domain Related Email address

    This is an important feature of hosting packages from web hosting companies. When you create a website, you also need a specific email, or in some cases emails, with your website domain name. It’s weird and unprofessional when you reply to clients and prospects with your personal email. Not only this, but emails from a regular Gmail ID receive less attention, especially when clients expect a more professional response. Companies which host a webpage provide the option for this service. Hence this adds to the list of benefits of web hosting companies.

Things To Look For In A Web Hosting Service Provider

When you are looking for a web design & hosting service provider, be sure that they meet the criteria or ethics of dedication, reliability and persistence. Other key aspects to look out for are;

  1. Bandwidth and storage

    Always compare the rates with which hosting provider provides the most amount of bandwidth and storage. After all, storage is key and the main reason you look out for a hosting service provider.

  2. Loading speed

    Loading speed is really important, especially when google points it out as a key factor in ranking websites. Not only this but according to statistics from google, websites which take longer than 3 seconds to load lose 55% of their customers. This is why going for a cheap hosting website proves bad in the long term.

  3. Average uptime

    Before choosing a hosting company, it’s good to look at the reviews. Reviews tell a great deal about the average uptime a web hosting service offers. If the up-time is not good, this is bad for your business because the more your website remains down, the more customers you lose.

Also Read: 3 Key Points Which Boost Your Brand Equity Digitally

My Two Cents

The world of digital marketing is continuously gaining a strong footing. It’s continually evolving with new trends and practices. Websites are a key part of this changing world, and hosting is necessary for the success of a website. While looking for a hosting service, keep a lot of aspects in mind and make an informed decision.