Life as a marketer is pretty easy, right? This is what you think, but the reality is on the far side. The continuously changing digital marketing world asks for new work approaches every other day. This changing landscape makes life as a digital marketing manager hard.  In this blog, we tell you the important lessons learnt by a digital marketing manager of a media agency. So keep reading, for this will be a roller coaster ride.

The Challenges For A Digital Marketing Manager

1. Limited Resources

Everyone has a long wishlist, but a digital marketing manager can’t address everyone’s needs. Digital marketing is expensive and requires a free- flow of cash to meet daily objectives.

What adds to the manager’s responsibilities is ensuring that the money is spent on useful things rather than at places which don’t provide a high return.

However, the whole is still bigger than the sum of its parts. As a marketing firm manager, your job is cash handling and ensuring creativity in the company’s marketing campaigns.

So, a digital marketing manager juggles many balls and ensures that he always keeps a balance. But wait, that’s the start; in the next part, I discuss how new technology adds to the mix of problems for a digital marketing manager.

Also Read: Maximizing Your Reach: Why Social Media In Marketing Is An Important Part Of A Marketing Strategy

2. Changing Technology

Technology has made our lives easy, but the same is not true for digital marketing managers. The continuously changing technology and new algorithms call for updating the knowledge and strategies accordingly.

Moreover, it’s not only searching engine algorithms that are changing. Social media platforms also introduce new features, which open new advertising methods. As a digital media marketing manager, knowing about these changes and deciding strategies accordingly is necessary.

But this is challenging. It requires managers to remain hooked to their phone screens and improve their knowledge. But, as I said earlier, the whole is bigger than the sum of its parts. The important thing is to explain all your findings to the stakeholders and higher management, which is the next part of this blog.

3. Answering Stakeholders

Shareholders or company owners have no idea about hard digital marketing terms. They only care about how much money goes out and, as a result, how much sales they make.

This is a problem for managers because they must work to make everything understandable to higher management.  Managers close to the action in an advertising company know the meaning of complex terms, but the same is not true about the owners. So, managers need to explain how their findings show a positive impact of the marketing activity on the company’s profits.

Hence, digital marketing managers go through many issues and work with limited resources to improve the organization’s marketing activities.

Important Lessons

1. Set goals and KPIs

Goals give you a clear idea about what you hope to achieve. Working without clear goals is not good and leads to failure. With a goal in mind, you focus your entire marketing effort on achieving it.

It is even better to decide on a long-term goal and divide it into smaller parts. Dividing the goal into small parts makes achieving them easy. Not only this but measuring progress and controlling the wrongs also becomes easier. Hence, setting a clear goal and dividing it helps create unity and keeps everyone on the same page. Talking about unity, we move to our next part, which discusses teamwork.

2. Encourage teamwork

Teamwork makes things easy. As they say, two is better than one. A manager’s role is to use his team members most effectively. To encourage this effective use, managers must consider the skills of every employee and give them tasks accordingly.

Moreover, a manager should divide tasks equally among all members to ensure excellent performance and timely completion, which helps further achieve goals. So, teamwork makes it easy, which helps everyone learn and reach good decisions.

3. Improve your learning

You are never late for learning. The same is the case for a performance marketer.  Working as a digital marketing manager requires continuous learning. Managers need to be aware of the latest algorithm changes and any predicted upcoming changes.

Knowing early about any new changes helps make strategies accordingly, which is important for a creative agency. If you are new to digital marketing, there are many places to learn, like the internet and LinkedIn courses. These courses are either free or cheap, so make the best use.

4. Make good use of data.

Data is important as part of an ad agency or other digital agencies. Data provides information about the current market trends, such as customer likes and dislikes. In the case of digital marketing services, data tells marketing managers about keywords, and other important things, such as cost per click. These statistics help marketers make good decisions about the future and tell them about improvement areas.

There are many tools which help in analyzing data. The best tool is google analytics. Google Analytics provides insights about ad campaigns and customer engagement with your products. Hence, it shows you whether your ads are successful or not.

Also Read: 3 Key Points Which Boost Your Brand Equity Digitally

My Two Cents

Digital marketing is an emerging and continuously changing field that requires continuous knowledge and changes in strategy to achieve the best results.  However, this is only possible with the manager’s efforts.

Digital marketing managers face many challenges, like shortage of resources and keeping up to date with the latest search engine changes. Moreover, they are responsible for telling higher management about their findings and how they help with investment.

As a digital marketer, ensure that your team is on the same page, make good use of analytics, and set clear goals.