Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC).
Social media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or ‘likes’ to develop an in-depth idea of the social consumer.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Big Data analysis is a process of inspecting, cleansing, transforming, and modeling data to discover useful information, informing conclusions, and supporting decision-making.
Mobile friendliness does matter for SEO. In fact, it’s a ranking signal in both Google and Bing’s algorithms when it detects a user is searching on a mobile device.
Where your site is ranked in search engines for a keyword—has a major impact on your Web traffic, lead generation, and conversions.
Increasing your conversion rates is absolutely crucial. Having a good conversion rate is the foundation of high sales volume.
Keyword research is often the starting point for SEO and involves looking at what keywords a site is already ranking for, what keywords competitors rank for, and what other keywords potential customers are searching for.
There are a number of link analysis tools out there, the two primary ones being AHREFs and Majestic. Backlink analysis tools allow users to analyze which websites are linking to their own website, or the websites of competitors, and can be used to find new links during link building.
Links from other websites play a key role in determining the ranking of a site in Google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites which are of poor quality.
Google Search Console (formerly known as “Google Webmaster Tools”) is a free tool provided by Google, and is a standard tool in the SEO’s toolkit. GSC provides rankings and traffic reports for top keywords and pages, and can help identify and fix on-site technical issues
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