Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.
In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC). Our Team of experts are well equipped to deal with issues from the Client side.
SEARCH ENGINE OPTIMIZATION- Your Profitability Is Guaranteed Through SEO Marketing Strategy
When building a website, it’s important to consider not just content and design, but also the technical “behind the scenes” details that can greatly impact your site in search like Page speed, Broken links Crawl errors, Mobile-friendliness, Sitemap accessibility.
On-page SEO is focused on user experience and optimizing page content for relevant keywords this involves Researching keywords, Building internal links, Balancing internal links, organized page content structured correctly, content satisfies the user’s search query
Off-site optimization is primarily focused on building links from authoritative and relevant sites this includes research for link building, Strategizing outreach, Tracking new inbound links generated, Prioritizing opportunities based on time, effort, and expected return value.
Local SEO involves Ensuring your organization has listings in most of the prominent locations. Ensuring that your listings are consistent across all channels and sites. Optimizing your site and content using specific local keywords, Link building with local directories, business organizations, and groups.