Why is your business offline when everything is available online now? The online presence of a business opens the door for a far wider range of customers than a physical shop.
Because the internet can access millions of people, customers worldwide would buy your products and services. Sounds great? It’s greater than you think. However, your brain may raise the questions like, How would customers find my shop online? Can I generate any sales?
You’re not the only one asking such questions. Every other merchant who wants to sell online has the same query. Responding to the queries of such a huge number of sellers. We bring you the blog “How To Turn Your Physical Shop Into A Digital One.”
Read this blog to learn insights into establishing an online business.
How To Start?
The brick of the foundation of an online digital shop is to have a website.
What Does A Website Do?
A website is a digital space where you can list and display your products and services. The website allows the customers to come and check the products you are selling. Moreover, it also enables customers to buy the products.
Having a website is similar to having a physical shop. The only difference is shops can be physical, and the websites are over the internet.
How Many Types Of Websites Are There?
There are many types of websites in general, but for online businesses, we encourage two types of websites. 1. A Full-Fledged Website 2. Digital Store
Which Type Of Website Is Good For You?
It depends on your business needs if you want to sell different services and products on the same platform. And you want to advertise products by writing about your products. And want to know your customers how good your product is and what perks customers are getting with your products. Then you need a full-fledged website.
Or if you want just to sell products and add only a few details, you need a digital or eCommerce store. A digital store is similar to a physical shop. The customer would check into your store, select the product, pay, check out and leave.
How Will Customers Reach Out To My Business?
There are a number of ways to drive customer traffic to your business. However, there are two most effective ways of advertising a business online.
- Search Engine Optimization- SEO
- Ads Campaign- PPC
What Is SEO?
SEO is search engine optimization. The broad definition of SEO is to optimize your website, blog or store on search engines. SEO helps rank your website when someone searches for products or related products. This gives your website or stores more visibility; customers can easily find your service and eventually purchase from you.
The Better the SEO, the more will be visibility and sales.
How To Do SEO?
SEO is a simple term, but it is more complex. There are some practices to optimize the content or product. SEO is divided into two categories 1. On-Page SEO/ Technical 2. Off-Page SEO.
On-Page SEO is technical. It requires expertise to rank the website. Moreover, On-Page SEO includes sitemap, backlinks, slug, URLs etc.
Doing On-Page SEO can be tricky, technical and time-consuming. If you’re new to this term, consult an SEO expert for On-Page SEO.
At the same time, Off Page SEO is relatively easy. Off-page SEO includes placing keywords in your content or product description for which people search more often. Besides this, it also includes proper headings, subheadings, and how readable your content is.
How Quickly SEO Ranks The Website?
SEO isn’t a one-day wonder. It requires time, and its effects are durable and lasting. Typically it takes a website around 15 to 20 days to show the results. SEO requires a lot of work in the backend, so results take time.
However, the results vary from website to website, competitors, product demand, and other factors. Some websites take a few days to get ranked, some take a month, and some take 2 to 3 months.
What Is Ads Campaign-PPC?
The Ads campaign or PPC pay-per-click means advertising your website by spending some amount. The greater amount you spend, the more visibility you get.
However, one can run ads on search engines Google, YouTube, and social media platforms like Facebook and Instagram. The platform you choose to advertise your website asks for the funds to run the campaign.
The amount of funds varies with the targeted location, campaign duration and the number of audiences targeted.
How Quickly Does Ads Campaign Show The Results?
From the moment you run the campaign, it starts showing results, i.e. clicks, conversions and orders. However, when you stop the campaign, you are no longer visible.
Which Is Better, SEO Or Ads Campaign PPC?
For short-lived quick results, an ads campaign is the best. When you run a campaign, you get conversions. When you don’t, you don’t get any conversions.
On the other hand, SEO takes time to show results, but its results are durable.
If you have a marketing budget and want quick results, you must go for an ads campaign. And if you want to spend less and want long-lasting results, be patient and opt for SEO.
What To Do Now?
If you are new to online business, get a website and SEO services combined to start your online business. It will save you a lot of bucks.
Where To Get A Website And SEO Services Combined?
At MBE Digital. The company offers services in digital media, i.e. Website development, Ads campaigns, SEO services, Web Content or Logos. MBE digital provides all kinds of digital services.
MBE Digital has helped hundreds of businesses to build their online presence and increase revenue exponentially.
MBE Digital offers a complete e-commerce website setup from scratch and SEO services combined. However, this not only helps you build your digital shop but also helps rank your digital shop.
What Is the Cost Of This Bundle Offer?
Just $1240. Previously It was at $1450. Now we offer a flat discount of 20%. For $1240, a very reasonable price, you get a full-fledged eCommerce website with all the necessary features. And top-notch SEO services that help you rank your e-commerce website on the first page of search results.
The Bottom Line
Online business is the future, and you can invest in your future by switching to online business mode from the physical business. Get the best of this offer, be online, get an e-commerce website, and skyrocket your sales.
