Websites are the new name for a marketplace. They are an affordable way to advertise, inform, communicate with, and sell to your audience. However, although the prospect of having a website does sound attractive, there is more underneath the tip of the iceberg. Every business, whether large or small, emerging or established, has its own website. It’s like a large pack of hyenas, each looking to rip off the largest chunk of flesh possible.
The goal is to make a website and ensure it reaches the end user. This helps create recall and plants a subconscious message in the consumer’s mind that you exist. Hence, whenever a cue strikes, they remember you. Good marketing tells the customer, “we are here for you.”
Out of all this talk, however, the question remains; Through all this clutter, how do I dig my way up to the customer’s mind? The answer to this lies in the later part of my title, “ Good SEO” well if you are unfamiliar with the word SEO or are worried about how big the ocean of SEO is, there is no need to worry. MBE digital takes away all your website and SEO worries. Get flat 20% off on your first one-pager website with SEO services. Metaphorically speaking, your website is your car, and SEO is the engine which drives it. Hence, good SEO complements an aesthetically appealing website. In this blog, I explain how both good websites and SEO, separately and together, help you rip off a large chunk of customers from the competition.
Website Design As A Means Of A User-Friendly Experience
Websites serve a branding purpose, and aesthetic appeal is a key focus point to fulfill that purpose. However, there is something more important than aesthetic appeal, and that is a user-friendly experience. Websites are fruitful and delight the customer when they are user-friendly.
A user-friendly website means that the website has fast performance, and the user can quickly shift back and forth between pages. It also means that the user quickly gets what they seek in the nick of time.
If a website is not fast and has lots of lags in page loading and showing content, it demotivates the user, and reluctantly, they move to another website. This means less traffic on your website and hence, fewer sales. In the long run, the word of your slow website performance spreads like wildfire. This shoos away further prospective customers, damaging your website’s reputation and, inevitably, your brand.
The best way to improve the user experience is to “ lend an ear” to your customers. Now, don’t get overcome by the emotion and literally cut off your ear. What I mean is to listen to their suggestions. After all, they are the ones who use the website, and they know what they would like better. Put a suggestion box or a review option on your website. This way, you will know exactly what your customers feel is missing from your website.
Another way to improve the performance and responsiveness of your website is by getting a good web developer on board. Good developers enhance your website’s speed by incorporating good coding language and using effective plugins. All these actions make your website fast, agile, and effective.
Search Engine Optimization – Skyrocketing Your Website To The Top Of Google Rankings
Yes, a website with good speed and a user-friendly experience attracts and delights customers. However, what’s the point when people can’t see your website? There is a saying that “ What shines is what sells” This is where Search engine optimization comes into play. Search engine optimization helps your website break through competitors and reach the top of google rankings.
People’s chances to bump into your website increase when you are at the top of the rankings. This increases the chance of people clicking and engaging with your website. In the long run, this means higher chances of people buying a thing or two from your website. Hence, good SEO techniques attract more traffic to your website, which in turn, increases sales.
There are many techniques for SEO; these include linking your website with other websites with good authority. Guest posting on other websites and publishing SEO-friendly blogs on your website. Well, this is an extensive topic. However, there is no need to worry when MBE digital builds your website and provides SEO services only for $320 a month. That’s like killing two birds with one stone. So, no need to worry about SEO anymore.
The Colossal Effect Of Website Efficiency And SEO Combined
Website efficiency means a friendly user experience. A good user experience means delighted customers hence, increased sales. However, website efficiency is useless when customers can’t see your website. With good SEO, websites hit the top of google rankings and reach your customers; this attracts more customers who visit the website out of curiosity. Hence, good SEO, coupled with a good and aesthetically appealing user interface, doubles the number of customers who visit your website. This leads to higher sales and better word-of-mouth, which leads to more revenue, customer loyalty and robust brand credibility.
In A Nutshell
Websites are the new name for one-stop online shops. They eliminate the need for physical outlets allowing businesses to save costs and invest in other profitable areas. Not only this, but the popularity of websites also allows new entrepreneurs to start their businesses from their homes and other remote locations. This creates many employment opportunities and a good source of income for the owners. However, creating a website these days is not enough. Making sure your customers see the website is more important. This is why websites need a good user interface and SEO practices. These make your website hit the top of the rankings. These things improve customer loyalty and increase the customer base.
Hiring a good WordPress developer and SEO specialist is the best way to create a great website. WordPress developers not only improve the performance of your website but also provide your website with safety measures. These prevent your website from cyber-attacks. A guarantee that your website is free from cyber attacks means your website is safe and customers can buy from you, and other businesses can work with you because there is no threat of data compromises. These are the reasons why getting a good web developer and SEO service provider is important.
