The world is moving from conventional marketing towards the latest marketing strategies. Conventional marketing is less effective, pricey and has a low audience reach. On the other hand, modern or digital marketing is way more effective, has a better reach, and is more economical than other types of marketing.


You must have noticed that brands now prefer to show ads on mobile screens rather than opting for outdoor branding. The brands still display ads on billboards, but digital ooh marketing is ridiculously impactful. However, This article covers why digital marketing is better than conventional marketing. Therefore read this article to enlighten your mind about changing marketing tactics.  

  1. Effective Targeting
    Digital marketing paves the way for effective targeting. With the help of an ads manager, be it Google ads manager or Facebook ads manager, we can target the selective audience of our choice. Only selective people will see our ads. We can run any ads we want, be it ad native, international ads or particular region ads. Apart from this, we can even target an audience of a particular gender, religion, race or age, depending on our product category. In contrast, conventional marketing doesn’t give us the freedom of effective targeting.
  2. Multiple Strategies
    We can create ads of multiple strategies keeping this in our mind. The local brands or B2C brands can plan their ad campaigns accordingly. They can run ads to attract local clients, while  Multinational brands can create ad strategies according to their needs to attract international clients. We can design different strategies for a single ad and the same strategy for different ads. Digital ads are meant for conversions, calls, push notifications or clicks. Therefore the freedom of setting up multiple strategies on your ads comes with digital marketing rather than advertising out of the home.
  3. Easy to learn
    Setting up an ad campaign on ads manager is easy. Within five minutes, one can create an ad campaign. Learning digital marketing is easy, and conventional marketing is complex. Anyone can learn to run digital ads. On the other hand, You would have to go through lots of steps and permissions to run an ad on tv or billboards. Suppose you want to run a display ad on the roadside billboard. First of all, you would search for billboard companies near me. Once you find one, you have to ask for quotes and then negotiate on price, which can take several days and drain your excitement and energy. However, setting up a digital ad is effortless. Within 3 to 5 minutes, your ad will be live and can reach the masses.
  4. Lower Cost
    Besides being efficient, easy, and audience-specific digital ads are the most economical. If you are new to Google or Facebook ads, you can run your first ad from as low as $10 to target up to 3000 people for a few days. On the other hand, If you opt for conventional marketing like billboard, tv, or magazine ads, you would have to spend a few thousand dollars. Even if you spend more on digital ads, you will surely get a few hundred times the return on investment. Apart from this, the driven traffic on your website due to the ads will approve your website adsense, and you will earn from ads monetize; this will also compensate your expenses spend on ads.
  5. Multiple Content Type 
    Digital ads give businesses the option to use multiple content types as their ads. An ad can be a video, an image or even plain text; there are no restrictions. Whereas in the case of conventional advertising, options are limited.
  6. Global Reach  
    Digital ads have a reach of millions of users. Advertisers are free to target any group of people across the globe. A billboard ad has a limited reach of a few thousand people. Digital ads allow you to target a few hundred, a few thousand, or a few million people depending on your marketing requirements.
    Advertising the products and brands on digital media have more reach and a high conversion rate, but it is subject to ads campaign setup.
    The ads campaign is also subject to a few factors: the targeted country, the campaign’s budget, duration of the campaign, cost per click, click-through rate etc. If all checked boxes are accurate during the campaign setup, then the most likely ad will penetrate the masses even at a low budget, but things can go otherwise if the campaign setup is not up to the requirements.
    Therefore brands are suggested to get the services of marketing expert agencies to get the maximum audience reach. If you can’t find one, we suggest you get the services of MBE Digital.

MBE Digital

If you are a blog owner and want loads of traffic on your blog, or you have an eCommerce store that wants to increase sales, or you provide services and want highly converting landing pages on your website, in all cases, MBE Digital is the saviour for you. MBE Digital has a portfolio of providing excellent marketing services to hundreds of brands in the last decade. After serving numerous clients, most of them being repeat clients, MBE Digital proudly offers its services across the globe. Google ads campaign setup, Facebook ads campaign setup, Shopify store ads, website traffic ads, Amazon affiliate website traffic or any other type of ad. MBE Digital provides expertise in all types of digital ads across the web. Without further do get the services of MBE Digital. So next time, instead of falling into the category of people searching for billboard ad near me, fall into the category of intelligent people who make wise choices. 

Conclusion 

Digital marketing is undoubtedly better than other types of marketing, be it tv ads, display ads or billboard ads. Digital marketing has a more significant edge overall. Therefore it is better to invest in digital ads rather than opting for any other type of advertising. Conventional advertising can cost you more bucks without returning much on investment. On the other hand, digital marketing works like a magnet attracting hundreds of thousands of people to an ad in no time.