E-commerce websites are the hot trend of the century. They have gained popularity during and after the COVID period. E-commerce websites are popular with both consumers and businesses. However, with everyone boarding the e-commerce bandwagon, there is a lot of competition, aiming to attract the biggest chunk of customers. A good e commerce web site design keeps you ahead of the competition; it shows your brand’s personality and adds to its appeal and attractiveness.
In this blog, I’ll tell you about three e-commerce word press design tips which equip your website with the firepower to keep you ahead of the competition. So fasten your seatbelts and sit back at the edge of your seats.
The History Of E-Commerce Websites – Not As New Of A Concept As We Think
Although E-commerce Websites have gained popularity recently, the concept has been around for a long time. The credit for the concept goes to Michael Aldrich, who successfully executed the first e-commerce transaction. He did this by combining his television with a telephone and a computer interface to help customers reach out for online transactions. Although this sounded very unconventional at the time, it set the cornerstone for the modern e-commerce industry. Later, in 1981, Thomson holidays was the first name for e-commerce website to conduct a proper B2B transaction.
Also Read: Why Web Hosting Services Are Important For Your Business
The Importance Of E-Commerce Websites In The Current Decade – A Cost Saver And Medium Of Advertisement
E-commerce websites are extremely popular with both businesses and consumers because they replace the need for physical outlets. This helps businesses save a large amount of money they would have used otherwise to buy and renovate an outlet.
Also, e-commerce websites are an easy point of contact for your customer. Customers no longer need to drive miles to your outlet just to make a small purchase. This makes e-commerce companies in Karachi a blessing for consumers.
Another thing which makes e-commerce websites beneficial for businesses is that they are a source of advertisement which they own. With e-commerce websites, TV or internet advertisements are no longer necessary. The website is the face of the brand itself.
E-Commerce Website Design Tips To Sweep Customers To your Side
I believe all this talk about the history and importance of e-commerce websites tempts you to get an e-commerce template for yourself right now. But wait! Hold your horses! It’s not a “walk in the park” as you think.
With everyone rushing for an e-commerce website, the level of competition in the e-commerce industry is high. This requires you to focus on key points for your website, making it shine in the crowd.
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Use Good SEO Techniques – Win The War For Rankings
Creating a good e-commerce word press website is the first half of your effort; ranking it on google is the other half. The art of website ranking is known as SEO, which is the short form for search engine optimization. Search engine optimization is like you “ flirting” with google to make it notice you and make you its blue-eyed baby.
There are several techniques for SEO, such as increasing your website’s authority with links to other websites, as well as writing blogs which engage users. Remember, your website’s goal is not to preach and sell only, it’s also to engage and educate users about information about industry trends and other relevant topics. Google likes websites with “witty” and informative content. Good content increases traffic to your website, which makes google consider it a worthy candidate. Hence google takes your website to the top of the rankings.
Being on the top of the rankings means more people see your website, which means more people visit it and buy from you.
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Make Your Website Mobile Friendly – Big Things Come In Small Packages
In today’s world, mobile is almost a synonym for PCs and desktops. With everything available in the palm of their hand, people prefer a handy experience rather than large screens. This applies to websites as well. A mobile-friendly website means access to more customers. Now your customer base is not just those using a pc but also those having cell phones. This makes it easy for customers to buy from your website. e-commerce websites in WordPress have mobile-friendly designs, which improve the user experience for mobile users.
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Work On Security Measures – Woe To Hackers And Cyber Criminals
Cybersecurity is a major threat to online platforms, particularly e-commerce. Cybercriminals target both data and money. Hence, if you are on the receiving end of a cyber attack, it is a major blow to your business. A data breach breaks your customers’ trust because they feel that doing business with you is not secure. Not only this, but data breaches also fish away money from your website, which is a bigger area of concern. Bouncing back from a data breach takes millions of dollars and may lead to a liquidity crisis or bankruptcy as well. This is why web developers include security certificates in your e-commerce web template and strengthen its firewall security. All this helps prevent cyber attacks.
Also Read: Website Developers – The Backbone Of Today’s Changing Digital World
The Crux Of It All
E-commerce websites are a great blessing for existing businesses and those looking for a starting point for their entrepreneurial journey. E-commerce websites are cheaper investments than “Brick and mortar” outlets. On the part of the consumers, they provide a hassle-free shopping experience with the ability to shop from the comfort of their couch at any time. However, because of the “Herd mentality,” many firms are rushing toward e-commerce solutions thus increasing competition. Hence, there is an emphasis on choosing the best e-commerce theme for WordPress. However, themes alone don’t do any good. Rankings and a user-friendly interface are equally important for a successful e-commerce wp theme. Hence, focus on these aspects for your successful e-commerce journey.
