You create a Brand, but how do you build its reputation? Building a brand is not enough. It’s about making sure that people recognize and recall your brand. This is known as brand equity. With so much competition in the market and so many resources at stake, it’s necessary to make your brand different from others. In the current world, however, the target point which helps build brand equity is different. Digital is the new word which defines the current scenario.
This is the case, especially after the COVID pandemic caused many businesses to go online. Like Bill Gates said, “Content is king,” and I have to say, I couldn’t agree more. Digital is the new synonym for television, radio, print and the Marketplace in a broader sense. This makes it important. However, the question on everyone’s mind is, How do we create our brand awareness digitally?
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This is true; with so much buzz around digital, everyone has their own two cents on how to go about on this new journey. In this article, I give my advice on which aspects help with your brand-building in this new digital atmosphere.
Create Engaging And Witty Content
Remember, as I mentioned earlier, content is king. And considering bill gates is the one who said this, it already adds weight to it. However, creating content isn’t just about binge-writing everything you know. It’s about ensuring the reader engages and sticks back to the end of their seats until the last word.
Content comes in many forms; the goal is to inform, engage and communicate your website’s and business’s purpose to your customer. Engaging content sends out a message to your client and clearly defines the goals of your business. The tip for creating good content is to make it straightforward and simple. Why is that so? It’s because people from all walks of life visit your website. Hence, the game is to make your website understood by everyone. This is why content should be clear and simple.
Moving from the engagement perspective and returning to our main point, our goal is to create brand recognition. The question is, how does content help create brand recognition? Well, it’s two ways. Firstly, people keep visiting when you continually publish content on your website. This embeds the brand name in their memory, which helps with recall.
Secondly, google uses content for ranking purposes. If your website is filled with SEO-friendly content, the chances of it getting a higher ranking increase. When your website ranks on the first page, people are more likely to visit it. This creates better recall.
Keep Your Social Media Handles Alive
Yes, social media has been around for a decade, but it has recently become the “hot cheese”. Your Social media pages are as important as your web pages for your Branding and marketing strategy. Don’t believe me? Then let’s look at the facts. According to a website called Statista, nearly 50% of the world’s population uses social media, converting this into numbers that turn into 3 billion users across the globe. Moreover, as per the Forrester website, 80% of “Consumers” use social media to interact with brands.
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These statistics are enough to show the power social media has to skyrocket your brand advertising and equity strategy. But the question is, how do we keep the “Spark” in our social media handles? Well, the answer is this; Keep them hooked and maintain the trust element. Now, how you build interest is your call. There are lots of ways to do that. What decides this strategy is your brand positioning.
Your positioning strategy is about what consumers think of you as a brand. This depends on whether you position yourself as an elite brand targeting a niche market. Or as a cost-saving brand which offers value for money. In any case, your social media activities depend clearly on how you make customers perceive your brand.
Keep your content humorous to keep the interest, or go for a suspense-filled teaser campaign, use exciting captions and tell customers about your offer. Keep the content filled with colour and elements of your brand. Colours and marketing props attract customers and maintain the interest element.
Copywriting- Write to Sell
Nope, for all of you thinking I spelt copyrighting wrong, this is not the case. I know exactly what I am talking about. Copywriting is the art of attracting customers and tempting them to buy. In a nutshell, it’s a call to action. It’s not easy to do, but those who know the potential of this art know that it can turn around the scope of your business and helps create a recall in the eyes of the customer. Hence, copywriting is a great part of any firm’s brand marketing strategy.
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Good Copywriting requires a versatile and creative mind. A mind which ensures that the branding content is enticing and attractive. Attractive and enticing content appeals and registers itself in the mind of customers. Hence, it builds a recall in the mind of the customer. This recall helps great brand equity. This makes copywriting a key part of a Brand awareness strategy.
The Key Takeaways
Digital is the new reality of today’s life. It is the new synonym for Marketing and other related activities. But it’s good only for those who can unlock its true potential. Digital saves the hassle of a physical marketplace for selling your products and services. Hence, its best that people get used to it as soon as possible.
